Seeing Hiawatha! A South Minneapolis Journal

Photography by R. Bunney & F. Corcoran. HiawathaAvenue.com

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Home > Hiawatha Avenue Corridor > 38th Street

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Hiawatha Lumber on 40th StreetHere's the story behind the Golden Rule Store: In 1902 James Cash Penney ventured by train to the mining town of Kemmerer, in Wyoming's lonesome Red Desert. Penney founded a general store based upon two principles: (1) cash only, (2) do onto others as you would have others do onto you. He called his store the Golden Rule Store. From this single business sprang what eventually became the J.C. Penney Company.
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Man on the GoI see this man and I see optimism. Neatly and warmly dressed, I imagine him making the rounds in the neighborhood this cold winter's day. Perhaps he intends the morning newspaper, still in its delivery sleeve and clutched in his hand, for a special friend with whom he will sit with for a spell and tell tales of South Minneapolis.
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Howe NeighborhoodThis small stucco cottage features an unusual roof line with a patch-work combination of shake and asphalt shingles.
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Mutt 'n' JeffTowering grain elevators are formidable neighbors of residents east of Hiawatha Avenue and south of Lake Street. Several nearby flour mills, holdouts from a once flourishing industry, continue milling wheat, including the makers of Malt 'O Meal.
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